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Pixar Gets Dolby to Invent ‘Rain of Sound’ to Match 3-D Movies

May 26th, 2010 Posted in Today's Special by Michael Silbergleid |

By Michael Silbergleid

Bloomberg reports that Walt Disney Co.’s Pixar made the latest installment of its “Toy Story” franchise in 3-D to satisfy the growing appetite for immersive visual effects. But its next challenge was getting the sound effects to match. Enter Dolby.

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