By Michael Silbergleid
A CBS technology executive says CBS won’t deliver content to alternative distribution systems that have no reliable audience measurement — and this includes mobile DTV.
The Media Post story can be found at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122826



February 22nd, 2010 at 8:35 pm
The source of this story appears to be some of Deborah McAdams’s coverage of the HPA Tech Retreat:
http://www.televisionbroadcast.com/article/94910