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NBC Uses the Olympics to Test Measures of New Media

February 16th, 2010 Posted in Today's Special by Michael Silbergleid |

By Michael Silbergleid

The Wall Street Journal reports that with an estimated 185 million unique viewers, the Olympics provide a unique audience microcosm. NBC believes the huge audience will be particularly useful for measuring new-media consumption habits and trends.

The complete story is here, but you will need a subscribtion to WSJ.com once it archives: http://online.wsj.com/article/SB10001424052748704337004575059231966605658.html?mod=googlenews_wsj

This entry was posted on Tuesday, February 16th, 2010 at 3:29 pm and is filed under Today's Special. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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